CLOCKSPEED BALANCING
STRATEGY FLIGHT SIMULATOR
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Fly a company for 20 years.

You are the executive team. Every quarter you set the commercial strategy, the product supply chain and the network, then advance the clock. The three move at different speeds, and every gap between them costs money, wears down the organisation and teaches customers to expect more.

Commercial strategy
takes effect in months

Price, service promise, promotions, product launches, which markets you serve.

Product supply chain
takes effect in about a year

Inventory cover, reserved flexible capacity, dual sourcing, by product segment.

Network
takes effect in years

Capacity by region: build (30 months), close (12 months, with write-offs), automate.

Choose the weather

Advisories

    Still in flight

    Regions this quarter