Decision map: when to act
The shaded fan is where demand may go (the middle 50% and 90% of outcomes, and the median). The lines are the optimal triggers: inside the decision window wait & see builds once demand rises above its line and stage & expand adds its first step above its own; at any time the best fixed design is sold if demand falls below the dashed line (or, if it cannot be resold, mothballed below the dotted line and restarted above the thin one), and at each break date the lease is handed back below its dot.
Payoff by outcome
Each dot is one simulated demand path, with each strategy following its optimal policy. Flexible strategies give up a little in the middle and cut the losses when demand disappoints.
Distribution of NPV
The best fixed design against the best flexible strategy, over the same paths.
Uncertainty makes flexibility valuable
The value of each flexible strategy over the best fixed design, as demand volatility changes (everything else as set). The dashed line is your setting.
Table view
What moves the value of flexibility
Each bar moves one assumption down and up and shows the effect on the value of flexibility (best flexible minus best fixed). Pin down the long bars first.
Compare scenarios
Save the scenario you are looking at, change the assumptions, save again, and compare them side by side. Saved scenarios stay in this browser; each has a link and a decision report.
The model
One facility, one product, money in $M. Every number on this page comes from these equations, which
run in src/model.js; the same file is checked by automated tests, including a lattice-against-Black–Scholes
convergence test and a Monte Carlo replay of every optimal policy.
Demand lattice
A recombining binomial tree over the whole asset life. The step Δt is a quarter, or monthly or weekly when
needed so that p stays inside (0, 1) and the growth you set is reproduced exactly; the page says
when that happens. Demand saturates at the market ceiling.
Cash flow per year
Unmet demand goes to a 3PL at a lower margin up to a limit, and the rest is lost with a penalty. The rule is the same for every strategy, including while waiting or while a site is being built.
Operating a capacity
The value of running capacity K to the end of the asset life, with no decisions. There is no terminal perpetuity: the asset life is explicit.
Committing with a lead time
A project started at step t keeps the old capacity running for the lead time L and the new one after it. The L-step expectation uses binomial weights.
Strategies
Decisions are possible only inside the decision window; after it the capacity stays as it is until the end of the asset life. Staging runs one project at a time.
Selling a site
Any owned site can be sold at any time, irreversibly; demand is then served through the 3PL (R0). The resale value declines to zero at the end of the asset life. Staging can sell too, at whatever stage it has reached. This applies to the best fixed design as well, so the baseline is not penalised.
Mothballing and contraction
An idle site sends demand to the 3PL and keeps part of its holding cost; switching each way has a one-off cost, which opens a band between the demand at which it is idled and the demand at which it is restarted. Comparing continuation values means no switch-and-back within a step. A site that resells well is usually better sold than idled. The staged site can also sell capacity back in steps.
Lease with break clauses
No capex: rent instead, plus a fit-out cost and time. Break dates fall at the minimum term after the lease starts and then at fixed intervals; breaking costs a fee in years of rent. The leased capacity is chosen to maximise NPV, and the break clauses' value is the lease with them minus the same lease without.
Valuation basis
Discounting expected cash flows at a WACC is the practitioner's convention. Risk-neutral valuation is the theoretically consistent one for options: it reduces the drift by the market price of demand risk λ and discounts at the risk-free rate.
Value of flexibility
Measured against the best fixed design, which is what a competent planner would choose without options. The gap to the full footprint is shown as well, because that is the comparison most studies make.
Read it as
A decision-support model, not a project appraisal. Its value is the direction and rough size of the flexibility premium, the triggers, and which assumptions they hinge on. It does not yet model several sites, switching between sources or regions, competition, or correlated cost risks.